Sony Planning Major PlayStation 3 Announcement March 31st

In what may prove somewhat ironic for the millions of armchair speculators and amateur analysts across the world, Sony Computer Entertainment will make a major announcement regarding the future of their PlayStation 3 game console. Many have suggested another price-drop for the machine, which has experienced yearly sales decreases over the year, making it the only current-generation console to do so.

Sony has regularly denied price-drops for the console were imminent, yet since its November 2006 release has seen several models discontinued (20, 60, 40 HD) and multiple price-points modified and expanded. With price-drops for chief rival Xbox 360 helping reinvigorate what has essentially become a two-system race for this generation's second place (and first among the HD generation), every move and strategy is sure to be examined and picked apart by friendly and hostile press and media.

It should go without saying that many are pegging the announcement as the prime opportunity for Sony to decrease the retail price of their console, still the most expensive of all current-generation machines since its release.  Reports of decreased manufacturing costs and hardware streamlining have led Sony to reduce many of the PS3's more expensive components costs significantly, and recent software sales have shown significant improvements at retail.

Will Sony's announcement on March 31st yield new price points and/or packaging combinations? Keep those eyeballs peeled to find out soon.

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